Multi-Retailer Shopper Marketing Platform

Snipp's shopper marketing platform answers four requirements a brand should test in any vendor. The first is whether validation depends on retailer systems. Platforms built on clearinghouse relationships and POS integrations tie execution and data to the retailer, which leaves the brand with no or retailer-shaped reporting and rigid offer templates. The second is the lack of item-level data returned, leaving brands with little or no SKU-level insight. The third is whether fraud controls cover non-purchase qualifying actions as well as receipts. The fourth is whether one platform carries every mechanic the brand runs, from instant win and sweepstakes to gift with purchase, cash back and digital coupons.

Snipp validates purchases at any retailer without a POS integration and returns SKU-level attribution of the purchase to the brand across every retailer. The consented first-party purchase data stays with the brand.

Snipp's shopper marketing platform runs multi ot retailer-specific promotions inside a single program rather than as separate builds. The brand configures eligible SKUs, participating retailers, locations and date windows once, then layers retailer-specific rules and creative on top. Participants at a named grocery or mass retailer enter by receipt submission or by scanning an issued barcode at checkout. Snipp validates the purchase against the rules configured for that retailer. Because validation reads the receipt rather than a retailer feed, a brand can run a retailer-exclusive offer and a retailer-agnostic offer in the same period. Reporting covers participation, attribution and purchase behavior by retailer, so a brand can compare one retail partner against the rest of the portfolio. Retailer-exclusive execution is documented in Snipp's digital coupon management software.

Snipp's shopper marketing platform runs in-store and online activations inside the same program. In store, participants submit a paper receipt or scan an issued barcode at the point of sale. Online, participants submit an e-receipt, validated on the same rules and fraud controls. Entry can also run through registration, a survey response or a social share where the program requires no purchase. No- purchase entry paths (AMOE) apply where the mechanic is a sweepstakes. The result is one participation record rather than two programs reconciled after the fact. Snipp's receipt processing and validation platform handles paper receipts, e-receipts and emailed receipts on the same rules engine.

Snipp's shopper marketing platform supports engagement at each stage a shopper passes through, from awareness to purchase to repeat purchase. Before purchase, registration-gated instant win, sweeps, gamification and digital offers capture consented first-party data and zero-party preferences. At purchase, Snipp validates the qualifying action through receipt, barcode or code-on-pack validation and confirms the eligible SKU. After purchase, punch card and continuity mechanics reward repeat participation across a defined period, and cash back mechanics issue a payout against the validated purchase. Snipp consolidates both in-store and online participation into a unified consumer profile, providing a single view of engagement across the program

Snipp's shopper marketing platform is industry and category-agnostic and retailer-agnostic, and it is deployed across the categories where shopper activation is most active. Product categories served include CPG, packaged food, beverage, beauty, pet care, home care, apparel, OTC pharmaceutical and beverage alcohol. Retail channels served include grocery, mass-retail, drugstores, c-stores/ convenience stores, specialized retail and e-commerce. A beverage brand in grocery, a beauty brand in mass retail and a pet care brand across several banners all run on the same rules engine. The differences sit in the program configuration rather than in separate builds. Validation works wherever a receipt or an issued barcode exists, so adding a retail channel requires no new integration. Every validated receipt returns SKU-level attribution of the purchase to the brand across every retailer.

Snipp's shopper marketing platform applies robust fraud controls to every submission in the program, which protects overall program integrity across a multi-retailer portfolio. Automated image checks test whether a submitted receipt is genuine, unaltered and not previously submitted. Behavioral analysis flags patterns such as suspicious repeat-entry patterns and violations of program rules. Manual review sits behind the automated layer for anomalous submissions. Controls cover purchase and non-purchase qualifying actions alike:

• Snipp checks receipts, invoices, barcodes and codes on pack for duplication and alteration.

• The platform checks registrations, survey responses and social shares for automated and repeat entry.

• The platform applies participation limits set by the program rules.

Anomalous and duplicate claims are flagged and/or blocked before a reward is issued. The detection capability behind this is documented on Snipp's fraud detection and prevention platform.

Snipp's shopper marketing platform runs mall-wide activations across the tenant retailers in a shopping center, mall or retail destination. Participants submit a receipt from any participating store or mall owned property. Snipp validates the spend against the activation rules, without a POS integration at any tenant. The mechanics are the same ones a brand runs, including cash back, instant win, sweepstakes, and punch card and continuity programs. Validated submissions return SKU-level attribution of the purchase across every participating retailer, reported by store and by category. That gives an operator verified spend data, alongside consented first-party data captured across entry, participation, engagement and purchase.

Snipp's shopper marketing platform supports white labeling, so an agency can run retail activations under each client's brand. Each client program carries its own rules, creative, reporting and data. Holding the mechanics and the validation logic centrally reduces manual campaign builds across a portfolio of accounts. Snipp delivers validation by API where a program runs inside a client's own app or site rather than on a Snipp-hosted program page. Compliance work agencies often carry in-house, including rules drafting, winner verification and release forms, is handled as part of the program.

This capability is part of Snipp's promotions and contest management platform, which covers mechanic design, program build, validation, compliance and reward fulfillment across consumer promotions. Where a multi-retailer activation runs as a prize draw, Snipp's end-to-end sweepstakes management platform covers rules, bonding, program build, winner selection and no-purchase entry paths (AMOE).