Danone launched a football-themed promotion designed to leverage its Big Ten partnership while driving sales and engagement at two key retail partners: Kroger and Meijer. The campaign targeted consumers across select Midwest and regional markets.
Consumers who purchased $10 or more of qualifying Danone products at Kroger or Meijer could register through the promotional website Kroger: http://www.danone.com/krogerfootballsweeps Meijer: http://www.danone.com/meijerfootballsweeps and upload a valid receipt. Eligible participants received a $5 retailer-specific digital gift card, with Kroger purchases earning a Kroger gift card and Meijer purchases earning a Meijer gift card. Each qualifying submission also earned a sweepstakes entry for a chance to win one of three trips to the 2026 Big Ten Football Championship Game.
The promotion used retailer rewards and high-value football-themed sweepstakes prizes to encourage purchase and retailer engagement while strengthening Danone’s connection to college football fans across the Midwest.
Snipp Solutions: Snipp Contests & Promotions, Receipt Processing