IAMS was looking for an exciting campaign to drive loyalty, sales, and brand awareness as well as help consumers out financially coming out of a difficult year. They wanted to reward consumers for their annual vet visits and promote health and wellness for consumers dogs and cats.
Snipp developed a purchase based program where consumers who purchased $40 of IAMS products and went for their annual vet visit could upload their receipts to get a rebate for their vet visit up to $150! Snipp seamlessly integrated into the IAMS promotional page - https://www.iams.ca/en/checkupchallenge , https://www.iams.ca/fr/checkupchallenge via a widget for the best user experience possible. The program was mainly supported at Walmart but opened up to any retailer in Canada.