Driving Father's Day Portfolio Sales for Beam Suntory

Beam PA Dads and Grads web

 

Beam Suntory wanted to drive sales and brand preference for its portfolio of brands during the month of June, highlighting their products as a gift for Father’s Day and college graduations.

Snipp developed a text-to-get program where consumers can text the keyword BEAMSUNTORY to 811811 to get a link https://beamsuntory.pasweeps.com/ to enter an engagement sweepstakes , offering gift cards and a trip to a popular Pennsylvania resort. Incremental displays, used to drive sales, were secured throughout Pennsylvania State Liquor Stores.