What are Card-Linked Offers?

What's are Card-Linked Offers?

Card-linked offers (CLOs) are marketing promotion tools that allows consumers to receive discounts, rewards, or cashback directly on their credit or debit card purchases. Unlike traditional coupons or rebates, card-linked offers are linked to a consumer's payment card, eliminating the need for paper coupons or codes.

Here's how card-linked offers typically work:

1. Enrollment: Consumers enroll in card-linked offer programs through their participating banks, credit card issuers, or third-party platforms. This often involves linking their payment card to the program, either through an app, website, or directly through their bank's online portal.
2. Offer Selection: Once enrolled, consumers browse and select from a variety of available offers within the program. These offers can range from discounts at specific merchants to cashback rewards on specific items sold at participating retailers.
3. Distribution of Card-Linked-Offers: Consumers can find card-linked offers on consumer bank cash back rewards sites, on merchant sites, in email and in digital advertising media
4. Automatic Activation: When a consumer makes a qualifying purchase using their linked payment card at a participating merchant, the offer is automatically activated and the discount or reward is applied directly to their card account.
5. Reward Redemption: Depending on the specific terms of the offer, the discount or reward is typically credited back to the consumer's card account within a certain timeframe. This may appear as a statement credit, cashback, or reward points, depending on the program.
6. Tracking and Analytics: Merchants and advertisers can track the effectiveness of card-linked offers through data analytics, gaining insights into consumer behavior and spending patterns. This allows marketers to tailor future offers to better meet the needs and preferences of their target audience.

Card-linked offers provide several benefits for both consumers and merchants:

• Convenience: Consumers can easily access and redeem offers without the hassle of clipping coupons or remembering discount codes.
• Personalization: Offers can be targeted based on a consumer's past spending behavior, preferences, and demographics, increasing relevance and effectiveness.
• Increased Sales: Merchants can attract and retain customers by offering compelling discounts and rewards, ultimately driving higher sales and revenue.
• Cost-Effectiveness: Compared to traditional advertising channels, card-linked offers often provide a higher return on investment for merchants, as they only pay for performance when consumers make qualifying purchases.
• Measurement: Marketers who employ Card-Linked Offers as part of their advertising budgets can easily measure the impact of their spending on in-store sales. 

Overall, card-linked offers represent a convenient and efficient way for consumers to save money and for merchants to drive sales and customer loyalty in an increasingly digital and competitive marketplace.

To learn about Snipp’s Card-Linked Platform - Payments Media Network, click here or contact us! 

For related content, see also:

• Retail Media Network for Banks: What is a Payments Media Network?

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