In today’s crowded loyalty landscape, shoppers are enrolled in multiple retailer programs, and loyalty is now expected rather than earned. For FMCG brands, the real challenge isn’t just keeping up — it’s standing out. As the lines between channels blur and consumer expectations grow, brands must rethink how they build deeper, more meaningful engagement.
In this session, Snipp’s Loyalty Consultant Rob Downes joins Matthew Blacknell, Global Digital Customer & Shopper Insights Lead at Mars, to unpack how UK loyalty is evolving — and what it takes for FMCG brands to thrive in an omnichannel world.
Together, they explore the shift from transactional rewards to emotional, personalised, and channel-spanning experiences that drive long-term brand affinity. Learn how brands can leverage retailer loyalty programs and omnichannel engagement strategies to drive brand affinity, repeat purchases, and long-term consumer loyalty — because in a world where value is everywhere, making loyalty feel exciting, relevant, and effortless is what truly sets brands apart.
Watch the webinar to explore:
- Why having “just another loyalty program” isn’t enough — and what brands need to do to deliver standout, brand-led loyalty in a retailer-dominated environment
- The unique advantage FMCG brands hold — and how emotional value and cross-channel storytelling can help them own the consumer relationship
- What today’s shoppers actually want — from simplicity and personalisation to surprise moments that build habit and trust
- How gamification (when done right) turns loyalty into a playful, habit-forming journey — not just another gimmick
- Why loyalty isn’t just about rewards — it’s a strategic data unlock that reveals who your shoppers are, what they value, and how to better serve them
The brands that win aren’t just rewarding purchases — they’re creating always-on connections.
This webinar offers a roadmap for turning loyalty into an engine for engagement, insight, and sustained consumer love.
Ready to redefine what loyalty means for your brand?
Watch now and start building a loyalty experience that resonates.
Download the webinar presentation here!
