Resources

What brands and retailers should know before launching a customer loyalty program.

Luxury consumers are creating new expectations and priorities for engagement, and compelling brands to rethink their marketing approaches.

Fostering brand loyalty is the end goal of all marketing efforts. Keeping customers coming back to your brand  comes down to treating each customer as a valued individual, with their own unique behaviors and personal preferences.

B2B relationships between brands and their channel partners are no longer as clear-cut as in the past.

In this whitepaper, we’ll highlight the critical shopper marketing technology trends that your marketing tactics can adopt in 2018.

The apparel industry has been facing some seismic shifts. Brands are recognizing that fashion consumers have an entirely new set of expectations.

On-premise spaces remain the holy grail of Alcohol sales across many brands and sales environments.

We’ve put together a handy guide on some key trends emerging in the cleaning products market – and some tips on how to clean up in these competitive times!

The brands that will realize success will be the ones who have learned these three simple lessons that stand to shape how the 2018 BTS season unravels.

Co-branding a promotion can be an effective way to increase public awareness of each partnering brand, break into new markets, and create value  or all parties – including the consumer.

With more than a 100 million viewers each year, CHAMPIONSHIP SUNDAY is one of the largest sporting events of the year, and the biggest stage to tell a brand story.

For marketers, finding innovative ways to bring mobile devices into play can be effective in reaching this huge swath of the retail population.

Brands are increasingly recognizing the golden opportunity that this level of smartphone dependency offers, and the potential it has to transform the loyalty space. 

Smartphones are ubiquitous today around the world as loyalty marketers seek to fine-tune their loyalty programs with relevant rewards

The changing digital landscape and evolving consumer expectations require innovative approaches to building loyalty.

With each subsequent holiday season, increasingly dramatic changes take place with the promise to ever-alter the shopper marketing landscape. 

Increased sophistication and complexity has bequeathed the industry and made it difficult for brands to tap into the right set of analytics strategies that best suits their business.

Loyalty, clearly, is hard won and easily lost. When a consumer has a blooper experience with a loyalty
program, it can be daunting task to win them back.

Find out the latest trends that loyalty marketers should be aware of and incorporate into their respective business strategies.

The sharing economy is here to stay. But building loyalty in the sharing economy comes with its unique set of challenges.

Although innovative tactics can be eye-catching within a crowded promotional landscape, a multi-pronged media approach that balances innovative digital with traditional marketing channels can amplify promotional efforts.

With the explosion of in-store tech and mobile usage, the possibilities for CPG brands to directly engage their customers are increasing exponentially.

How to Run Successful Online Sweepstakes & Contests.

It is a complex time for relationships between retailers and brands. Retailers now have an evolved vision for their shopping environments. What should brands do to best adapt to this change?

Marketers and retailers are always on the lookout for new ways to gain an innovative edge in an increasingly competitive environment. Brands across industries are adopting gamification as a marketing tool.

The Right Way to Reward & Incentivize Your Consumers.

Modern Millennials are as diverse as they are numerous. They are the social trendsetters and influencers that shape the direction of culture and technology.

Innovation in technology is ever-changing and continuously creates more and more opportunity  for brands to personalize experiences and engage their consumers.

Feeling boxed in by your marketing strategy? It’s time to rethink the power of the receipt!

Mobile continues to be the marketer’s medium of focus, with mobile increasingly subsuming the overall digital advertising landscape.

While loyalty programs are typically associated with big ticket items and large purchase thresholds, the changing landscape is leading to an upheaval of the kinds of products and brands that adopt loyalty programs.

Marketers are continually searching for the most effective way to attract and retain customers. Our guide shows you tips and tricks for the promotion to loyalty continuum.

There are many unique advantages to a centralized, customized, and digital rebate center. While savings are a good incentive for consumers, the days of the mail-in rebate are over.

The current marketing environment is beginning to see an upheaval of the kinds of products and brands that are adopting loyalty programs.

Americans who come from a different cultural background are reshaping how marketers and advertisers connect with shoppers.

Brands and retailers must understand how consumers are integrating mobile technology into the traditional path to purchase and adopt a seamless brand experience that engages customers across both digital and physical channels.

Marketers must understand how Millennial Moms think, what they value, how they spend and what they expect from brands and marketers.

To remain competitive, it becomes especially important for marketers to equip themselves with a
relevant and comprehensive CRM strategy.

To remain relevant, brands and retailers must understand how consumers are integrating mobile technology into the traditional path to purchase and adopt a seamless brand experience.

All too often there is a distinct lack of importance placed on specifically targeting and rewarding existing consumers, when in actual fact, customer retention can show a profit increase as high as 95%.

In order to transform a single purchase into lasting customer relationship through reward offers, purchases have to be validated securely and effectively, while also enabling access to as much data as possible.

A perfect storm of three macro trends is upon us that will change how brands inspire enduring loyalty forever.

The changing digital landscape and evolving consumer expectations require innovative approaches to building loyalty.

In the era of the Smart Customer, companies have to make rebates easy for their consumers, or watch them flock to competitors.

With the rising cost of health care, more and more American consumers are turning to ‘self care’ options. This trend has led OTC  marketing to
skyrocket. Understanding consumer needs and buying habits is essential for brands to effectively promote themselves. 

Black Friday has consistently been the biggest single shopping day of the year. Brands and stores rely on it for significant portions of their annual sales. Are you ready for the consumer shift that's happening?

In the U.S., the back-to-school (BTS) shopping season has always been one of the foremost spending periods for many brands. New emerging trends for the back-to school season can help you reach your key demographics. 

The CPG personal care industry experienced a 
dramatic disruption this year, with more on the horizon. To operate successfully, you need to understand the movement behind this industry shift.

Over half of American homes now include pets. Aside from clear industry growth, the pet care industry has experienced a significant shift consumer sentiment. Here's the latest trends CPG brands should watch out for.

Competition in the CPG sector has always been intense, but food manufacturers now also face an increasingly fragmented retail market, as well as an evolving set of social trends that have changed the landscape of the industry.

The alcohol industry has experienced a bumpy ride over the years. Regulatory barriers, demographic shifts, changing consumer preferences, and technological evolutions have combined to upend the overall retail environment.