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Whitepapers & Guides

Is now the right time to start a Customer Loyalty Program?

What brands and retailers should know before launching a customer loyalty program.

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Whitepapers & Guides

Loyalty Programs Work for Luxury Brands

Luxury consumers are creating new expectations and priorities for engagement, and compelling brands to rethink their marketing approaches.

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Whitepapers & Guides

From Segmentation to Personalization

Fostering brand loyalty is the end goal of all marketing efforts. Keeping customers coming back to your brand  comes down to treating each customer as a valued individual, with their own unique behaviors and personal preferences.

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Whitepapers & Guides

Making B2B Better – A 2018 Guide

B2B relationships between brands and their channel partners are no longer as clear-cut as in the past.

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Whitepapers & Guides

Shopper Marketing Tech – 2018 Trends

In this whitepaper, we’ll highlight the critical shopper marketing technology trends that your marketing tactics can adopt in 2018.

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Whitepapers & Guides

Trending Digital-Marketing Solutions for the Apparel Industry

The apparel industry has been facing some seismic shifts. Brands are recognizing that fashion consumers have an entirely new set of expectations.

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Whitepapers & Guides

Boosting On-premise Alcohol Sales – Brand Tactics & Strategies

On-premise spaces remain the holy grail of Alcohol sales across many brands and sales environments.

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Whitepapers & Guides

CleaningUp in the Home Care Industry

We’ve put together a handy guide on some key trends emerging in the cleaning products market – and some tips on how to clean up in these competitive times!

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Whitepapers & Guides

3 Back-To-School Lessons You Should Have Already Learned in 2018

The brands that will realize success will be the ones who have learned these three simple lessons that stand to shape how the 2018 BTS season unravels.

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Whitepapers & Guides

Partnering Up With Co-Branded Promotions

Co-branding a promotion can be an effective way to increase public awareness of each partnering brand, break into new markets, and create value  or all parties – including the consumer.

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Whitepapers & Guides

Marketing Strategies for Championship Sunday

With more than a 100 million viewers each year, CHAMPIONSHIP SUNDAY is one of the largest sporting events of the year, and the biggest stage to tell a brand story.

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Whitepapers & Guides

A Marketer’s Guide to Receipt processing Technology

For marketers, finding innovative ways to bring mobile devices into play can be effective in reaching this huge swath of the retail population.

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Whitepapers & Guides

Lasting Loyalty in the Smartphone Age

Brands are increasingly recognizing the golden opportunity that this level of smartphone dependency offers, and the potential it has to transform the loyalty space. 

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Whitepapers & Guides

How Smartphone Customer Engagement has Impacted the Evolution of Rewards

Smartphones are ubiquitous today around the world as loyalty marketers seek to fine-tune their loyalty programs with relevant rewards

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Whitepapers & Guides

The Fundamentals of Progressive Retail Loyalty Programs

The changing digital landscape and evolving consumer expectations require innovative approaches to building loyalty.

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Whitepapers & Guides

2017 Holiday Season Guide

With each subsequent holiday season, increasingly dramatic changes take place with the promise to ever-alter the shopper marketing landscape. 

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Whitepapers & Guides

3 Data Promo Tips you can Count on

Increased sophistication and complexity has bequeathed the industry and made it difficult for brands to tap into the right set of analytics strategies that best suits their business.

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Whitepapers & Guides

Outtakes From The Loyalty “Blooper Reel” that will Have You Calling for “Take Two”

Loyalty, clearly, is hard won and easily lost. When a consumer has a blooper experience with a loyalty
program, it can be daunting task to win them back.

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Whitepapers & Guides

Loyalty Program Data Science

Find out the latest trends that loyalty marketers should be aware of and incorporate into their respective business strategies.

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Whitepapers & Guides

New Connections – Loyalty in the Grip of the Sharing Economy

The sharing economy is here to stay. But building loyalty in the sharing economy comes with its unique set of challenges.

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Whitepapers & Guides

Power Up Your Promotions – The Amplification Toolbox

Although innovative tactics can be eye-catching within a crowded promotional landscape, a multi-pronged media approach that balances innovative digital with traditional marketing channels can amplify promotional efforts.

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Whitepapers & Guides

Solutions for On-Pack Promotions at Retail

With the explosion of in-store tech and mobile usage, the possibilities for CPG brands to directly engage their customers are increasing exponentially.

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Whitepapers & Guides

The Power of Sweepstakes

How to Run Successful Online Sweepstakes & Contests.

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Whitepapers & Guides

Rekindle Your Retail Relationships – A Best Practice Guide

It is a complex time for relationships between retailers and brands. Retailers now have an evolved vision for their shopping environments. What should brands do to best adapt to this change?

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Whitepapers & Guides

The Power of Gamification – Participation, Engagement, Loyalty

Marketers and retailers are always on the lookout for new ways to gain an innovative edge in an increasingly competitive environment. Brands across industries are adopting gamification as a marketing tool.

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Whitepapers & Guides

The Power of Rewards

The Right Way to Reward & Incentivize Your Consumers.

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Whitepapers & Guides

Inspiring Modern Millennials – Trends, Insights and Making Connections

Modern Millennials are as diverse as they are numerous. They are the social trendsetters and influencers that shape the direction of culture and technology.

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Whitepapers & Guides

Shopper Marketing Tech – 2017 Game Changers

Innovation in technology is ever-changing and continuously creates more and more opportunity  for brands to personalize experiences and engage their consumers.

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Whitepapers & Guides

The ROI on Receipts, 10 Brand Objectives You Can Achieve With Receipt Programs

Feeling boxed in by your marketing strategy? It’s time to rethink the power of the receipt!

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Whitepapers & Guides

Top 10 Mobile Marketing Trends for 2017

Mobile continues to be the marketer’s medium of focus, with mobile increasingly subsuming the overall digital advertising landscape.

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Whitepapers & Guides

Three Reasons Why CPG Companies Can Finally Have Loyalty Programs

While loyalty programs are typically associated with big ticket items and large purchase thresholds, the changing landscape is leading to an upheaval of the kinds of products and brands that adopt loyalty programs.

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Whitepapers & Guides

Along the Continuum to Loyalty – What Every Brand Should Know

Marketers are continually searching for the most effective way to attract and retain customers. Our guide shows you tips and tricks for the promotion to loyalty continuum.

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Whitepapers & Guides

6 Reasons to Revamp Your Rebate Strategy and Go Digital

There are many unique advantages to a centralized, customized, and digital rebate center. While savings are a good incentive for consumers, the days of the mail-in rebate are over.

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Whitepapers & Guides

Diverse and Digital Multicultural Americans 3 – Marketing to Asian Americans

The current marketing environment is beginning to see an upheaval of the kinds of products and brands that are adopting loyalty programs.

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Whitepapers & Guides

Diverse and Digital Multicultural Americans 2 – Marketing to Black Americans

Americans who come from a different cultural background are reshaping how marketers and advertisers connect with shoppers.

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Whitepapers & Guides

Diverse and Digital Multicultural Americans 1 – Marketing to Hispanic Americans

Brands and retailers must understand how consumers are integrating mobile technology into the traditional path to purchase and adopt a seamless brand experience that engages customers across both digital and physical channels.

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Whitepapers & Guides

Marketing to Millennial Moms – Best Practices to Winning Lifelong Loyalty

Marketers must understand how Millennial Moms think, what they value, how they spend and what they expect from brands and marketers.

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Whitepapers & Guides

CPR for CRM – Tips and Tricks for Reviving a Dull Digital CRM Strategy

To remain competitive, it becomes especially important for marketers to equip themselves with a
relevant and comprehensive CRM strategy.

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Whitepapers & Guides

Mobile Path to Purchase

To remain relevant, brands and retailers must understand how consumers are integrating mobile technology into the traditional path to purchase and adopt a seamless brand experience.

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Whitepapers & Guides

Customer Retention – A Permanent Duty

All too often there is a distinct lack of importance placed on specifically targeting and rewarding existing consumers, when in actual fact, customer retention can show a profit increase as high as 95%.

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Whitepapers & Guides

A Guide to Purchase Validation Technology

In order to transform a single purchase into lasting customer relationship through reward offers, purchases have to be validated securely and effectively, while also enabling access to as much data as possible.

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Whitepapers & Guides

Three Reasons Why you Need to Reimagine your Loyalty Strategy Now and How to Do It

A perfect storm of three macro trends is upon us that will change how brands inspire enduring loyalty forever.

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Whitepapers & Guides

The Fundamentals of Progressive Retail Loyalty Programs

The changing digital landscape and evolving consumer expectations require innovative approaches to building loyalty.

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Whitepapers & Guides

Digital Rebates

In the era of the Smart Customer, companies have to make rebates easy for their consumers, or watch them flock to competitors.

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Whitepapers & Guides

Digital Prescriptions for the OTC Pharma Market

With the rising cost of health care, more and more American consumers are turning to ‘self care’ options. This trend has led OTC  marketing to
skyrocket. Understanding consumer needs and buying habits is essential for brands to effectively promote themselves. 

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Whitepapers & Guides

Black Friday – Retail’s SwanSong – Insights for the Biggest Shopping Day of the Year

Black Friday has consistently been the biggest single shopping day of the year. Brands and stores rely on it for significant portions of their annual sales. Are you ready for the consumer shift that's happening?

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Whitepapers & Guides

Three Trends Influencing the Back to School Season

In the U.S., the back-to-school (BTS) shopping season has always been one of the foremost spending periods for many brands. New emerging trends for the back-to school season can help you reach your key demographics. 

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Whitepapers & Guides

CPG Personal Care – Industry Trends 2017

The CPG personal care industry experienced a 
dramatic disruption this year, with more on the horizon. To operate successfully, you need to understand the movement behind this industry shift.

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Whitepapers & Guides

CPG Pet Care – Industry Trends

Over half of American homes now include pets. Aside from clear industry growth, the pet care industry has experienced a significant shift consumer sentiment. Here's the latest trends CPG brands should watch out for.

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Whitepapers & Guides

CPG Food – Industry Trends

Competition in the CPG sector has always been intense, but food manufacturers now also face an increasingly fragmented retail market, as well as an evolving set of social trends that have changed the landscape of the industry.

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Whitepapers & Guides

CPG Alcohol – Industry Trends

The alcohol industry has experienced a bumpy ride over the years. Regulatory barriers, demographic shifts, changing consumer preferences, and technological evolutions have combined to upend the overall retail environment.

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