Navigating this new world of digitized rebates can prove challenging for marketers. Here's a simple checklist to ensure a successful rebate program.
Halloween marks the beginning of the holiday spending season and many consider it a gauge for the rest of the season. Here’s a breakdown of the spending trends leading up to 2020.
The marketing world has seen a sea change in tactics and technologies, and campaigns often strive to incorporate these innovations in order to ‘wow’ a digitally blasé consumer base.
Warmer days are right around the corner, which means brands are preparing their summer promotions lineup. Make sure you're ready to take advantage of those great summer vibes and keep consumers shopping by understanding these shopper purchase habits.
Father’s Day is a nostalgic time for consumers. It’s easy to understand why brands strategize their summer promotions on Father’s Day. If you want to raise and nurture your marketing efforts for success, keep this Father’s Day infographic handy.
Personalized, targeted tactics that rely on sound demographic insights are the most important ingredient in the marketing toolbox for both brands and consumers. Learn more about Gen Z and what makes them tick.
Mother’s Day can present both a challenge and an opportunity to make a big impact from this one-day-a-year shopping event. All it takes is a little information and a lot of innovation.
Looking to run a St. Patrick’s Day program? Alcohol brands need to act fast and with clear purpose to ensure their occasion based marketing efforts meet the mark.
Modern Millennials are diverse, influential, and ready to spend. The question is: how can you capitalize on their behaviors?
The state of loyalty is in constant flux. As new trends, strategies, and practices continue to evolve the industry, and marketers are challenged with making their loyalty initiatives stand out from the competition.
Technologies, behaviors, and demographics are changing rapidly, and brands can have a tough time keeping up with the evolution of the rewards landscape. Are you ready to transform your promotions?
Millennials are the most populous generation in America’s history. And just like any generation, unique issues, wants, and needs. A growing segment, that can't be overlooked, is millennial moms. Here are the demographics and key trends that influence them.
Sweepstakes and contests are a great way to inspire consumer engagement. But is it the right move for your company? Creating a relevant format that is essential for sweepstakes and contests to be successful.
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