Find out the latest trends that loyalty marketers should be aware of and incorporate into their respective business strategies.
The sharing economy is here to stay. But building loyalty in the sharing economy comes with its unique set of challenges.
Although innovative tactics can be eye-catching within a crowded promotional landscape, a multi-pronged media approach that balances innovative digital with traditional marketing channels can amplify promotional efforts.
With the explosion of in-store tech and mobile usage, the possibilities for CPG brands to directly engage their customers are increasing exponentially.
How to Run Successful Online Sweepstakes & Contests.
It is a complex time for relationships between retailers and brands. Retailers now have an evolved vision for their shopping environments. What should brands do to best adapt to this change?
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