Brands are increasingly recognizing the golden opportunity that this level of smartphone dependency offers, and the potential it has to transform the loyalty space.
Smartphones are ubiquitous today around the world as loyalty marketers seek to fine-tune their loyalty programs with relevant rewards
The changing digital landscape and evolving consumer expectations require innovative approaches to building loyalty.
With each subsequent holiday season, increasingly dramatic changes take place with the promise to ever-alter the shopper marketing landscape.
Increased sophistication and complexity has bequeathed the industry and made it difficult for brands to tap into the right set of analytics strategies that best suits their business.
Loyalty, clearly, is hard won and easily lost. When a consumer has a blooper experience with a loyaltyprogram, it can be daunting task to win them back.
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