Online shopping is here to stay for pet parents, but brick-and-mortar retailers are still important channels—including small, local pet supply stores. The ability to track shopping habits and reward customers with promotions across all channels is vital to understanding consumer behavior, as well as providing a seamless end-to-end experience for consumers.
Driving Sales Cross-Channel in Key Retailers
Blue Buffalo wanted to run a cross portfolio program to drive sales at key retailers for incremental display. Launching the program during COVID-19 made it even more important for pet parents to get rewarded for both online and brick-and-mortar purchases.
Snipp developed a sweepstakes program that rewarded pet parents with a chance to win Blue for Life, awarded as a $7,000 check. Pet parents who purchased $25 or more of Blue products could register their entry by texting a picture of their receipt, via email, or web upload. Using Snipp’s receipt processing technology, account-specific variants allowed key retailers to have guaranteed winners at their stores.
Driving Online Sales with Gift-with-Purchase
Blue Buffalo wanted to drive sales and garner new pet parents into the portfolio in both the U.S. and Canada. Snipp created tiered cash back, gift-with-purchase programs for the U.S. and Canadian markets, which integrated right into the brand website.
In the U.S., pet parents buy $25 of BLUE products to earn a $5 reward OR they buy $50 of BLUE products to earn a $15 reward. Pet parents who purchased from Petsmart, Petco and Walmart all received digital gift cards for those stores. Pet parents who purchased from Tractor Supply Company received a physical TSC gift card. All other pet parents received a prepaid digital VISA card. In Canada, pet parents earn a $5 or $15 print-at-home coupon.
Driving Traffic at Independent Retailers
Mars was challenged by their independent retail partners to find a retailer agonistic tactic to drive more traffic to their stores as well as acquire new pet parents.
Leveraging Snipp’s receipt technology, pet parents who purchased $50 of any Mars products in a single transaction from select retailers could upload their receipt to get a $10 reward. Customers could submit receipts by simply texting a keyword to a special number or by uploading it on the Mars Pet Food website.
Driving Engagement & Sales at Neighborhood Pet Stores
Champion Petfoods wanted to engage and reward customers for purchasing Acana at local neighborhood pet stores in a way that was simple for customers. Those who purchased Acana products at participating pet stores could text a photo of their receipt with a keyword to a special number and be entered into a sweepstakes.
Snipp provided the receipt processing technology and awarded daily prizes through random sweepstakes draws where winners received a one-year supply of Acana, awarded as 12 monthly coupons.
Driving In-Store & Online Sales for Specific Retailers
Mars was looking to drive sales across their portfolio of products at Walmart. Walmart buyers had been requesting programs that are simple to execute and can drive purchase both in-store and online.
Snipp developed a text only program where pet parents who spent $20 of qualifying Mars Nutro products got a $5 Walmart e-gift card, and those who spent $40 got a $10 Walmart e-gift card! Pet parents simply had to submit an image of a valid receipt by texting a keyword to a special number. The entire program was done through text for a simple user experience.