SPRING IS IN THE AIR— which means for many of us, it’s almost time for spring cleaning! The annual window-opening, organizing, deep-cleaning ritual many consumers take part in will no doubt have an added twist of extra precaution amid the ongoing COVID-19 pandemic. The global health crisis rocked the household cleaners market, with concerns of efficacy to kill the virus and the demand for aerosol disinfectants skyrocketing in March.
With the household cleaning market still in the process of stabilizing, how can you leverage spring cleaning in your promotional strategy this year? We’ve put together a handy guide on some key trends and the impact of the pandemic on the cleaning products market—and some tips on how to clean up in these competitive times!