Jun 4, 2013 | 3 Min Read

PRESS RELEASE: Snipp Launches Burger King Campaign in Middle East

Posted By Snipp

Snipp Interactive Inc., an international provider of mobile marketing solutions listed on the TSX Venture Exchange (Trading Symbol SPN), today announced the launch of a new mobile campaign in the Middle East for Burger King. Snipp has created ‘Go Mega,’ an addicting, interactive shootout-style soccer game that can be played from any mobile device.

Consumers are encouraged to scan the QR codes printed on Burger King boxes to launch the game. They are automatically entered into the grand prize contest by creating a user profile and entering a code on the box. The top 3 eligible scorers receive a grand prize –  two tickets to Spain to watch a Spanish Soccer League (LaLiga) match in Barcelona.

After entering the contest, consumers are immersed in the game, defending the goal while collecting Burger King burgers along the way. They are encouraged to share with friends and family through social media channels.

Snipp has designed and developed the HTML5 mobile site and provided strategic advice and support around content and creative assets.

This is another initiative in the Middle East for Snipp Interactive. Go Mega follows Snipp Khayal, an augmented reality experience for brands.

Go Mega is another example of Snipp’s innovative Infrastructure solutions. These solutions provide scalable interactive mobile destinations and experiences for consumers of beloved brands across the world.

“Burger King is a brand that loves to engage, to be part of life,” Angelos Arampatzis, Marketing Director at Burger King Kuwait, said. “Not only did we arrange to have collectable LaLiga glasses, but we also thought that we’d call Snipp to add some flavor to the action and it seems that they did. The Go Mega campaign resulted in a significant growth in our social media sites and increased our interactivity with the customers.  With Snipp’s help we were able to prove, let’s say, that although we are the best in making burgers, we can also try to be the best in engaging with nice, simple ideas with our guests, our customers. What was great is that the whole activation flowed without a hiccup and more importantly, our very devoted store crew never felt any concerns or problem arising with our customers.”

Atul Sabharwal, Snipp CEO & Co-Founder, said, “We are thrilled to have worked with Burger King to launch this game in the Middle East. It is a simple, yet effective way to capture hungry consumers and provide incentives and sweepstakes to reward them. Coupling the game with a sweepstakes makes this an extremely effective initiative by Burger King to engage its on-the-go consumers.”

Aya Kabbara, Managing Director of Snipp Middle East said, “We are proud to have supported Burger King Kuwait to be the only one in the region with a digital solution that exceeds the excitement of a simple scratch-and-win program while increasing brand engagement with fans and participants.”