VANCOUVER, BC, CANADA - Snipp Interactive Inc. ("Snipp" or the “Company”) (TSX-V: SPN; OTCPK: SNIPF), a Platform-as-a-Service (PaaS) company in the global loyalty and promotions sector, is pleased to release its latest US consumer survey and insights, “Inside the Gen Z Mind”. Snipp conducted this survey to better understand American Gen Z (age 16-25) consumers’ behaviors including high levels of social media and digital engagement. The survey reveals some surprising insights about their brand loyalty, store shopping preferences, and take-charge approach to product research and discovery.
Representing 40% of the U.S population, Generation Z will be 30% of the global workforce by 20301 with an estimated buying power of $360 billion in disposable income2. The survey was designed to help marketers understand what drives this fascinating but fickle generation, how they fill their time, consume media, spend their dollars, and what beyond TikTok makes them tick.
Some of the key insights from Snipp’s report include:
- How they prefer to find out about news and world events – as well as product discovery (and how it varies between females and males)
- How they conduct pre-purchase research and the impact of influencers on decision-making by category
- Preferred forms of payment, in-store and online shopping by category, and shopping frequency
- Offer and deal type preferences
- Out-of-stock purchase behaviors and top brands for Gen Z loyalty
“Today’s tweens, teens and young adults are tomorrow's high-value consumers - they are more informed, self-sufficient and driven by exacting demands and preferences like no other generation”, said Tom Treanor, CMO of Snipp Interactive. “Our latest research shows that this generation requires nimble and creative marketing strategies from CPG brands and retailers to stay ahead of their evolving definition of value as they rapidly move from childhood to adulthood, gaining wealth, influence and purchasing power along the way”.
The survey results reveal new insights into the Gen Z psyche that will impact how brands, agencies and retailers will approach marketing to remain relevant to this continually maturing economic and demographic force.
The full “Inside the Gen Z Mind” report is available HERE
Snipp Interactive Inc (TSX-V: SPN; OTCPK: SNIPF) is a Platform-as-a-Service (PaaS) company in the global loyalty and promotions sector. Snipp’s proprietary and modular SnippCARE (Customer Acquisition, Retention & Engagement) Platform allows its marquee list of Fortune 1000 Clients and world-class agencies and partners to use various modules of the Platform to run long-term and short-term programs and promotions, while continually generating and capturing unique zero party data that is invaluable in providing insights to drive sales. SnippCHECK, the Platform’s Receipt Processing Module has established itself as the clear industry leader and standard by powering a large majority of all receipt-based promotions in North America. SnippLOYALTY, the Platform’s full scale modular loyalty engine allows clients the flexibility of deploying any/all aspects of a standard loyalty program on a case-by-case basis. SnippREWARDS, the Platform’s modular catalogue of digital and physical rewards provides Clients with global and easily deployable access to an extensive catalogue of digital and physical rewards. SnippWIN, the Platform’s gaming module solves for the implementation and compliance difficulties of offering games of chance and skill on a global basis and allows for the global deployment and administration of legally compliant games of chance and skill. For more information, visit the Company’s website at www.snipp.com
Snipp is headquartered in Vancouver, Canada with a presence across the United States, Canada, Ireland, Europe, and India. The company is publicly listed on the Toronto Stock Venture Exchange (TSX-V) in Canada and is also quoted on the OTC Pink marketplace under the symbol SNIPF.
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