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Multi Country UGC Program to Drive Sales Leveraging Minecraft Partnership for Dole
To drive sales of their bananas and pineapples, Dole capitalized on their partnership with Minecraft to reward fans for purchasing Dole bananas and pineapples featuring Minecraft stickers.
Snipp developed a User Generated Content (UGC) gift-with-purchase program where customers could register on the program microsite dole.com/minecraft (via a Snipp-hosted widget) and upload an image of a Dole banana or pineapple featuring a Minecraft sticker or tag. Snipp’s widget shows country- and language-specific content supporting USA, Canada, Italy, Greece, France, Germany, and the Netherlands. After image validation, users receive a localized email with a unique Minecraft game code to unlock a one-of-a-kind Dole banana hoodie character creator item for their Minecraft character, along with redemption instructions.
Snipp Solutions: Snipp Contests & Promotions, Image validation
Suite 1700, 666 Burrard Street,
Vancouver, British Columbia, V6C 2X8, Canada.
1.888.99.SNIPP (1.888.99.76477)
