Based on the success of the previous promotion (this program was the most successful that BLUE has ever ran, two years in a row) Blue Buffalo again called upon Snipp to help drive sales and attract new pet parents into their portfolio.
Snipp created a tiered cash-back gift with purchase program integrated directly into the brand website. Pet parents bought $25 of BLUE products to earn a $5 reward … OR … they bought $55 of BLUE products to earn a $15 reward. Receipt submission was enabled via text - Keyword: BLUE BUFFALO, Email: email@example.com or online www.switchtobluebuffalo.com. Pet parents who purchased from Petco and Walmart received digital gift cards for those stores. Pet parents who purchased from Tractor Supply Company received a physical TSC gift card. All other pet parents received a prepaid digital VISA card