Nestle was looking to drive trial and conversion of their entire portfolio of confectionary products as well as increase awareness of their new product launches.
Snipp developed a purchased based sweepstakes program where consumers who purchased qualifying Nestle products from a participating retailer in single or multiple transactions could go to the microsite (Snipp widget) English: https://www.madewithnestle.ca/NestleSummer French: https://www.faitavecnestle.ca/EteNestle to upload their receipt and register for a chance to win a grand prize of $20,000!
Snipp Solutions: Sweepstakes Management, Receipt Processing