Sweepstakes Program to Drive Summer Sales and Engagement for Purex

Purex - Back to Bright Sweepstakes web


Henkel was looking to drive engagement and sales of their Purex brand and reward shoppers during the summer which is a typical slow month for the brand.

Snipp developed a register to enter sweepstakes promotion where consumers who landed on the program microsite www.backtobright.ca could register for a chance to win one of (6) prizes of a $1,000, as well as (10) secondary prizes of free Purex for a year! Snipp managed all backend development, sweepstakes administration, and prize fulfillment.

Snipp Solutions : Sweepstakes Management, Receipt Processing