Sweepstakes Program to Drive Portfolio Sales and Consumer Engagement for Danone

Danone CA Summer Iced Coffee Promotion

 

Danone wanted to drive sales and consumer engagement across its entire iced coffee portfolio in Canada through a promotional campaign.

Snipp launched a purchase-based sweepstakes for Danone leveraging our SnippWin platform. Consumers who purchased one or more qualifying Iced Coffee Essentials products could upload their receipt to the program microsite En: https://www.icedcoffeeessentials.ca, Fr: https://www.indispensablesdecafeglace.ca for a chance to win one of 120 Iced Coffee Essentials Kits. The promotion was accessible via website entry or mail-in AMOE, providing an inclusive, low-barrier experience.

Snipp Solutions: Sweepstakes Management, Receipt Processing