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Suntory On the Rocks sought to drive engagement with the ready-to-drink beverage by leaning into easy holiday party hosting for consumers and offering a cash reward and party pack to "holiday hosts."
Snipp created a sweepstakes program where consumers could register online at https://www.ontherocksholidaysweeps.com/Gate to enter for a chance to win. Snipp built a microsite that was age and state gated. Snipp also managed the winner outreach and verification process. Reward included $4,000 dollars in cash and a hosting party pack including bar accessories.
Snipp Solutions: Sweepstakes Management