To reward consumers incentivize them to drink more milk, the Strategic Milk Alliance, Canada is leveraging the SnippCheck receipt processing technology for promotion.
Consumers who purchase four 4liter jugs of food milk throughout the promotional period at specific retailers can text in the keyword MILK to 811 811 to receive a message directing them to www.moremilk.ca. They can also submit their qualifying receipt directly at www.moremilk.ca. Once the receipts are validated by SnippCheck, the consumer will be entered in to a sweepstakes to win daily Joe Fresh gift cards and a grand prize of a $1,000 gift card in an end of program drawing.
In addition, consumers who purchase additional 4liter jugs of food milk after the 16liter minimum receive an additional sweepstakes entry for each 4liter purchase.
The program will run from August 12, 2015 through September 11, 2015.