Retailer Specific GWP Program to Drive Sales and Basket Spend for LEGO

RSM LEGO - Masters Walmart GWP


LEGO was looking to drive awareness, sales and basket spend, at Walmart (in-store & online) and create an exciting program to tie into LEGO Masters television series. 

Snipp developed a gift with purchase program, leveraging our receipt validation technology, where consumers who spent $50 or more on qualifying LEGO build sets at Walmart (in-store or online) could submit their receipt by texting the keyword LEGO, by email to or online at to get a free LEGO Masters Mini Trophy set. Snipp integrated our technology into the client's website via an iframe. 

Snipp Solutions:  Contests & Promotions, Receipt Processing