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Instant Win + Sweepstakes Program to Drive Sales and Awareness for Nestlé Purina Zukes
Nestlé Purina wanted to drive national sales and awareness for Zukes with an adventure-themed challenge to engage customers and boost brand visibility.
Snipp developed a purchase-based instant win + sweepstakes program where consumers who purchased any Zukes products nationally could visit the program microsite En https://www.chooseyouradventurecontest.ca/, Fr https://www.concourschoisissezvotreaventure.ca/, upload their receipt, and register for a chance to win instant Yeti prizes as well as one of three grand prizes—an ultimate adventure for the winner and their dog. Snipp managed all backend aspects including site development, receipt validation, registration, hosting, sweepstakes and game administration, prize procurement and fulfillment, customer service, and reporting. Snipp also delivered full basket analysis of receipts, providing Zukes with valuable insights into consumer shopping behavior for this new product national launch.
Snipp Solutions: Snipp Contests & Promotions, Receipt Processing
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1.888.99.SNIPP (1.888.99.76477)
