Incentivizing Trials for Nestle Sweet Earth

Nestle USA - Sweet Earth Satisfaction Guarantee - Taste Promise web


Nestle USA wanted to generate trials for their Sweet Earth brand and differentiate against growing competition in addition to becoming the "go to" plant-based alternative food choice.

Snipp developed a program offering consumers a risk-free way to try Sweet Earth. If they don't love the product, they can submit a photo of their receipt via email at or online at to receive their money back, with a choice of payment options - PayPal or a check in the mail. The money back is based on the amount the consumer spent on the product.