Shiseido brand, Issey Miyake, wanted to take their long standing paper punch card loyalty program at Hudson’s Bay Canada and improve the customer experience for increased consumer participation. They were also looking for first-party shopper data to build their CRM and retarget their consumers.
Purchase Based - Consumers can buy Qualifying Issey Miyake Products in the multiple transactions from Hudson’s Bay/La Baie and Submit image of valid receipt (1 product = 1 digital punch)by texting in the keyword ISSEY MIYAKE (English) or ISSEY MIYAKE FR (French) to 811 811, via email at redeem@IM-FragranceLoyalty.ca or online at https://www.IM-FragranceLoyalty.ca/en (English) https://www.IM-FragranceLoyalty.ca/fr (French)
Non-Purchase Based - Loyalty members were sent a direct mail postcard explaining the new program and offering them the 1st punch “free” for uploading a photo of the postcard and registering for the new program. Consumers could submit and an image of the Postcard containing the Postcard Code SFFL202105 received (1Postcard = 1 digital punch)
Once consumers reached 5 punches they received a physical Issey Miyake gift in the mail, which was fulfilled by Shiseido. Snipp also fed the first-party consumer registration and receipt data directly to the brand CRM via our Receipt Processing API .
The program is scheduled in two flights during key selling seasons: summer and fall. During the receipt validation process, Snipp also is gathering data on other items in the basket to present brand and category affinities in a supplemental report.