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GWP to Drive Basket Size for WK Kellogg Co Cereals
Kellogg’s wanted to repeat the successful Feeding Reading campaign from 2024 to reward consumers and drive basket increase by incentivizing consumers with over 100 different books they can choose from!
Leveraging the SnippWin! platform, Snipp developed a GWP program where consumers who purchased 2 specially marked boxes of Kellogg’s cereal products in a single transaction could register and upload their receipt at EN https://www.FeedingReading.ca, FR https://www.NourrirLaLecture.ca to choose from over 100 Penguin Random House book titles! Snipp developed the entire program end to end including microsite development, receipt validation, rewards store so consumers could select their book(s) of choice, and detailed reporting to provide insight into Kellogg’s shoppers behavior.
Snipp Solutions: Snipp Contests & Promotions, Receipt Processing
Suite 1700, 666 Burrard Street,
Vancouver, British Columbia, V6C 2X8, Canada.
1.888.99.SNIPP (1.888.99.76477)
