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GWP Program to Drive Sales and Donate Books for WK Kellogg
WK Kellogg Co wanted to run a repeat of a program where participants could receive up to ten books for themselves or donate to a local school when they purchased any one participating Kellogg’s cereal product.
Snipp developed a purchase based program where consumers could upload receipts En https://www.feedingreading.com/Home, Fr https://www.es.feedingreading.com/Home of participating Kellogg’s products. Upon successful validation using Snipp’s receipt recognition technology, users received a link to choose a free book from a curated list from Penguin Random House. The promotion was available in English and Spanish across the USA, with a limit of ten books per user. Snipp built the entire program including microsite development, receipt validation, rewards store so consumers could select their book(s) of choice, and detailed reporting to provide insight into Kellogg’s shoppers behavior.
Snipp Solutions: Snipp Contests & Promotions, Receipt Processing
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Vancouver, British Columbia, V6C 2X8, Canada.
1.888.99.SNIPP (1.888.99.76477)
