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Haleon wanted to tap into the ‘New Year, New You’ buzz by incentivizing consumers to purchase participating portfolio products. Haleon is also trying to drive awareness of the name - Haleon. as this is a new name consumers have not yet seen (formerly GSK).
Haleon leveraged Snipp's promotions and receipt processing technology to enable a basket building portfolio level program. Consumers who spent $20 on various participating brands could upload their receipt at www.makewellwithinreach.com to receive a 2-month membership to the health and wellness app, Daily Burn.
Snipp Solutions : Snipp Contests & Promotions, Receipt Processing