Building Long-Term B2B Loyalty and Growing Volume Share for Bacardi

Bacardi wanted a loyalty ecosystem amongst their network of vendors, including bars and nightclubs. Specifically, Bacardi wanted to: Grow Bacardi share volume by 30% in all participating partner accounts and demonstrate that the program could create PSA renewal in the first six months

In this unique B2B loyalty program, called Bar Talk, Snipp established a platform that allowed participating businesses to earn rewards from four rewards packages. Simply partaking in the program earns one reward package, and subsequent rewards can be earned based on points thresholds every time a wholesaler invoice is uploaded to the program. The program portal can be accessed at https://bartalk.com/home/ and is fully age-gated.

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