Blue Buffalo wanted to build awareness and drive sales and loyalty for the Blue Wilderness line of dog and cat food. Given Covid-19’s affect on shopping behaviors, it was even more important to provide a strong reward value proposition for pet parents.
Pet parents make a purchase of any Blue Wilderness food, register online and submit their receipt via web upload, email or MMS. On every valid purchase, they earn 1 point for every $1 spent on Blue Wilderness. They can save up their points to redeem for one of several wilderness-themed gear rewards that are perfectly on brand like a Yeti Dog Bowl, an Osprey Daylite backpack, a JBL Charge, a Cat Collar or a Dog Leash.
There are some interesting key account extensions including a Petsmart sweepstakes. Those shoppers will not only earn rewards points but also get an entry for a chance to win a Petsmart gift card in a monthly draw.