Barilla has launched a program rewarding customers with eCookbooks on the SnippCheck platform.
Customers who purchase four Barilla products can snap and send an image of their receipt to 811-811 with the keyword “PASTA” or email the picture to firstname.lastname@example.org, or upload it at http://barillareward.com/. Participants then register and indicate the type of tablet (Apple, Android or none) they would like to receive their eCookbook on. Post validation of their receipt by SnippCheck, they are sent a free eCookbook in the form of an iBook or PDF based on the type of device indicated. Participants can earn one reward per month for the duration of the program from January through March. More details on the promotion at http://www.barilla.com/ecookbooks
This program is also running through InMarketing exclusively at Walmart. Participants can snap and send an image of the receipt to 811-811 with the keyword 'WALMART' or email it to email@example.com
The program will run from December 26, 2014 through March 31, 2015.