Brand Loyalty

Consumer Loyalty | Brand Loyalty

What Does a Global Crisis Teach Us About Loyalty Programs

Our newsfeeds have been gripped by the pandemic conversation about COVID-19. Our economic markets are tumbling. Our schools, sporting events and offic...

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Consumer Loyalty | Brand Loyalty

Luxury Loyalty Programs Work for Luxury Brands

Luxury brands, despite their perceived aloofness, have traditionally commanded true loyalty from their well-heeled customers — allowing them to mainta...

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Brand Loyalty | Loyalty Personalization

From Segmentation to Personalization – Making Marketing Matter 2019

Fostering brand loyalty is the end goal of all marketing efforts. Keeping customers coming back to your brand — despite the dizzying array of options ...

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Brand Loyalty | Customer Loyalty Programs

Loyalty Expo 2018 – See Snipp in Action!

Are you as ready for Loyalty Expo 2018 as we are? Sunny Orlando has never looked brighter, and at this point, we’re just a few short weeks away from d...

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Mobile Marketing | Brand Loyalty

Lasting Loyalty – In the Smartphone Age

The era of the smartphone is well underway, as our ubiquitous handhelds are becoming more and more central to our daily lives. So central, in fact, th...

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Brand Loyalty | Consumer engagement

Loyalty Marketing in 2018: What You Need to Know

Loyalty Marketing that leads to Customer Engagement remains top of mind for CMOs, Brand Managers and other marketing professionals. That’s good. What’...

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Consumer Loyalty | Brand Loyalty

From the Trenches: Insights & Best Practices from Real World Receipt-Based Loyalty Programs for CPG Brands

From the Trenches: Insights & Best Practices from Real World Receipt-Based Loyalty Programs for CPG Brands

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Brand Loyalty | Shopper Marketing

3 Data Promo Tips You Can Count On

It almost seems cliché to say that data and insights are the lifeblood that fuels promotions success. This philosophy has been driven into the minds o...

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Brand Loyalty | Loyalty Rewards

How Smartphone Customer Engagement Has Impacted the Evolution of Rewards

A Q&A with Mark Fortuna, Director of Sales, Snipp, on loyalty360 Smartphones are ubiquitous today around the world as loyalty marketers seek to fi...

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Brand Loyalty | Back to school

Two Steps to See Real Back-To-School Loyalty Results

The back-to-school shopping season has been an extremely important business period for decades in the US. Can you even remember a time when the antici...

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Brand Loyalty | Consumer engagement

Three Reasons Why CPG Loyalty Will Dominate This Year

The Consumer Packaged Goods (CPG) industry is massive. In the year 2016, the CPG sales revenue has clocked about 769.7 billion US dollars in US alone....

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Brand Loyalty | Receipt Processing

THE ROI ON RECEIPTS – 10 Brand Objectives You Can Achieve With Receipt Programs

Feeling boxed in by your marketing strategy? It’s time to rethink the power of the receipt!

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Brand Loyalty | Gamification

Gamification and How It Can Make Loyalty Fun (or not)

GAMIFICATION AND HOW IT CAN MAKE LOYALTY FUN (OR NOT) Gamification as a concept is not necessarily a new one, although the term itself may very well b...

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Brand Loyalty | Shopper Marketing

Three Marketing Tactics That Will Strike a Chord With Consumers

In today’s retail world, customer retention programs can really strike a chord and make a huge positive difference in a company’s overall annual sales...

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Brand Loyalty | Customer Loyalty Programs

How Technology Can Help Marketers Create Brand Loyalty

Technology moves at such a swift pace that, at times, it seems impossible for loyalty marketers to keep up with and leverage it effectively to create ...

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