Brand Loyalty

Our newsfeeds have been gripped by the pandemic conversation about COVID-19. Our economic markets are tumbling. Our schools, sporting events and offic...

Luxury brands, despite their perceived aloofness, have traditionally commanded true loyalty from their well-heeled customers — allowing them to mainta...

Fostering brand loyalty is the end goal of all marketing efforts. Keeping customers coming back to your brand — despite the dizzying array of options ...

Are you as ready for Loyalty Expo 2018 as we are? Sunny Orlando has never looked brighter, and at this point, we’re just a few short weeks away from d...

The era of the smartphone is well underway, as our ubiquitous handhelds are becoming more and more central to our daily lives. So central, in fact, th...

Loyalty Marketing that leads to Customer Engagement remains top of mind for CMOs, Brand Managers and other marketing professionals. That’s good. What’...

Lessons Learned from the 2017 Holiday Season

From the Trenches: Insights & Best Practices from Real World Receipt-Based Loyalty Programs for CPG Brands

It almost seems cliché to say that data and insights are the lifeblood that fuels promotions success. This philosophy has been driven into the minds o...

A Q&A with Mark Fortuna, Director of Sales, Snipp, on loyalty360 Smartphones are ubiquitous today around the world as loyalty marketers seek to fi...

The back-to-school shopping season has been an extremely important business period for decades in the US. Can you even remember a time when the antici...

The Consumer Packaged Goods (CPG) industry is massive. In the year 2016, the CPG sales revenue has clocked about 769.7 billion US dollars in US alone....

Feeling boxed in by your marketing strategy? It’s time to rethink the power of the receipt!

GAMIFICATION AND HOW IT CAN MAKE LOYALTY FUN (OR NOT) Gamification as a concept is not necessarily a new one, although the term itself may very well b...

In today’s retail world, customer retention programs can really strike a chord and make a huge positive difference in a company’s overall annual sales...

Technology moves at such a swift pace that, at times, it seems impossible for loyalty marketers to keep up with and leverage it effectively to create ...