Brand Loyalty

Our newsfeeds have been gripped by the pandemic conversation about COVID-19. Our economic markets are tumbling. Our schools, sporting events and offic...

Luxury brands, despite their perceived aloofness, have traditionally commanded true loyalty from their well-heeled customers — allowing them to mainta...

Fostering brand loyalty is the end goal of all marketing efforts. Keeping customers coming back to your brand — despite the dizzying array of options ...

As a technology vendor in the promotions and loyalty space we’re exposed to some really exciting ideas across a wide range of brands in the retail mar...

Are you as ready for Loyalty Expo 2018 as we are? Sunny Orlando has never looked brighter, and at this point, we’re just a few short weeks away from d...

The era of the smartphone is well underway, as our ubiquitous handhelds are becoming more and more central to our daily lives. So central, in fact, th...

Loyalty Marketing that leads to Customer Engagement remains top of mind for CMOs, Brand Managers and other marketing professionals. That’s good. What’...

Lessons Learned from the 2017 Holiday Season

Loyalty is the watchword for brands: how to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies n...

From the Trenches: Insights & Best Practices from Real World Receipt-Based Loyalty Programs for CPG Brands

The sharing economy is here to stay. If you’ve ever taken an Uber instead of a taxi, stayed at an Airbnb instead of a hotel, or used a WeWork workspac...

It almost seems cliché to say that data and insights are the lifeblood that fuels promotions success. This philosophy has been driven into the minds o...

A Q&A with Mark Fortuna, Director of Sales, Snipp, on loyalty360 Smartphones are ubiquitous today around the world as loyalty marketers seek to fine-t...

The back-to-school shopping season has been an extremely important business period for decades in the US. Can you even remember a time when the antici...

The retail industry right now is a volatile environment, and its constant change is posing interesting challenges to those within. Some of the latest ...

The state of loyalty is in constant flux. This has never been more apparent than in 2017, as new trends, strategies, and practices continue to evolve ...

Let’s face it: the alcohol industry is a complex entity. Brimming with regulations, niche markets, unique demographics, and complex retail environment...

The Consumer Packaged Goods (CPG) industry is massive. In the year 2016, the CPG sales revenue has clocked about 769.7 billion US dollars in US alone....