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CPG Food & Confectionary Industry Trends and Marketing Guide
The consumer-packaged goods (CPG) industry stands at a critical juncture in consumer preferences and global market dynamics, grappling with the evolving tastes and ethos of an increasingly discerning consumer base. As consumers demand products that not only satisfy their hunger but also align with their values and lifestyle choices, CPG brands are challenged to weave sustainability, innovation, and wellness seamlessly into their core product strategies. Delve into the pivotal trends shaping the US and European CPG food and confectionery (candy) industries and actionable insights for brands looking to thrive amidst these shifts. Learn More here: CPG Food and Confectionary Industry Trends and Marketing Guide
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