Tom Treanor

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    Shopper Marketing | Consumer Data

    Augmented Reality Shopping - How Brands & Retailers Drive Differentiated Experiences

    Can enhanced AR experiences in-store be used as an effective tool by such diverse retailers and brands like Jeep, Walgreens and 19 Crimes Wines to dri...

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    Digital Marketing | Shopper Marketing

    I want my CTV! Why Advertisers are Tuning Into Advanced TV Media

    Measuring the impact of TV advertising used to be a guessing game that was often associated with the 100-year-old quote, “Half the money I spend on ad...

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    Shopper Marketing | Consumer Data

    Retail Media for Main Street - The $100 Billion Dollar Opportunity

    GroupM estimates that retailers collected over $100 billion in ad revenue from brand and vendor-funded Retail Media. What is retail media, how does it...

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    Shopper Marketing | Consumer Data

    7 Trends Changing the Future of Shopper Marketing

    In 1929 a Kroger store manager living in southern Illinois named Michael Cullen envisioned a fresh take on grocery retailing when he declared “What wo...

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