Mobile continues to be the marketer’s medium of focus, with mobile increasingly subsuming the overall digital advertising landscape.
In 2016, the number of people accessing the Internet through mobile devices worldwide surpassed those using desktops, according to StatCounter. And it was not just in numbers, but in usage too: in the United States, two-thirds of all digital media time was spent on mobile devices, per comScore.
Where go eyeballs, so goes the money.
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