VANCOUVER, BC, CANADA – May 3, 2023 - Snipp Interactive Inc. (TSX-V: SPN) (OTC PINK: SNIPF) (the "Company" or "Snipp"), a global provider of digital marketing promotions, rebates, and loyalty solutions, announced the appointment of Christopher Cubba as Chief Revenue Officer (CRO).
Mr. Cubba is a seasoned executive with over 20 years of experience in the loyalty and promotions industry. He has held senior leadership roles in sales and client services and played a key role in the leadership team at PrizeLogic, which was acquired by Ebbo in 2021. Ebbo, formerly known as Clarus Commerce, is a portfolio company of Marlin Equity Partners.
Mr. Cubba has worked extensively with large brands in the Consumer-Packaged Goods (CPG), Retail, Technology, Quick Service Restaurant (QSR), Financial Services, Travel & Hospitality industries. Throughout his career, Mr. Cubba has established strong relationships with clients and has driven significant business growth. His deep understanding of the loyalty and promotions industry, combined with his passion for delivering results has made him a trusted advisor to businesses looking to grow their customer base and build their brand loyalty.
Mr. Cubba added, “Many factors attracted me to the opportunity at Snipp; from the Company’s commitment to fulfilling the complex needs of its top clients, to the general tailwinds that the loyalty industry is currently experiencing. Snipp’s competitive advantage is the substantial investment the Company has made in its technology platform, and the formidable track record of success it has with some of the world’s top brands. I look forward to expanding those relationships as we build upon our continued strong sales trajectory.”
Snipp Interactive Inc (TSX-V: SPN; OTCPK: SNIPF) is a Platform-as-a-Service (PaaS) company in the global loyalty and promotions sector. Snipp’s proprietary and modular SnippCARE (Customer Acquisition, Retention & Engagement) Platform allows its marquee list of Fortune 1000 Clients and world-class agencies and partners to use various modules of the Platform to run long-term and short-term programs and promotions, while continually generating and capturing unique zero party data that is invaluable in providing insights to drive sales. SnippCHECK, the Platform’s Receipt Processing Module has established itself as the clear industry leader and standard by powering a large majority of all receipt-based promotions in North America. SnippLOYALTY, the Platform’s full scale modular loyalty engine allows clients the flexibility of deploying any/all aspects of a standard loyalty program on a case-by-case basis. SnippREWARDS, the Platform’s modular catalogue of digital and physical rewards provides Clients with global and easily deployable access to an extensive catalogue of digital and physical rewards. SnippWIN, the Platform’s gaming module solves for the implementation and compliance difficulties of offering games of chance and skill on a global basis and allows for the global deployment and administration of legally compliant games of chance and skill. For more information, visit the Company’s website at www.snipp.com
Snipp is headquartered in Vancouver, Canada with a presence across the United States, Canada, Ireland, Europe, and India. The company is publicly listed on the Toronto Stock Venture Exchange (TSX-V) in Canada and is also quoted on the OTC Pink marketplace under the symbol SNIPF.
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