Retailers and brands have another way to engage shoppers within RetailMeNot’s growing community of desktop and mobile shoppers
RetailMeNot is proud to announce a partnership with Snipp Interactive, Inc. (www.snipp.com), which helps power the RetailMeNot Rebates product. RetailMeNot will integrate SnippCheck, Snipp’s unique processing engine, into its receipt verification process. SnippCheck is a market leader for receipt-based purchase validation that has powered several hundred programs for leading Fortune 500 brands and world-class agencies and partners.
“RetailMeNot Rebates is a modern-day twist on an old promotional method that will benefit millions of shoppers who enjoy the opportunity to get cash back on their purchases from leading retailers or brands they love,” said Cotter Cunningham, CEO and founder, RetailMeNot, Inc. “Our goal continues to be for RetailMeNot.com and the RetailMeNot app to be the #1 destination for consumers looking to save when they shop—be it with the best coupons, sales information, product offers or now rebate opportunities. If there is a way for consumers to save money when shopping, we want to be their go-to destination.”
Here’s the problem for consumers that RetailMeNot Rebates aims to solve:
- Consumers have long used online shopping cash-back websites that promote instant rebate offers but often make you wait months for redemption checks to come in the mail.
- For many in-store purchases, consumers have had to fill out cumbersome rebate forms, snail mail the documents to the store or manufacturer, and wait for weeks or months until they received cash back on items they purchased.
For consumers, RetailMeNot’s new rebate program is as simple as submitting a snapshot or email of a receipt, waiting generally less than five business days for verification of the offer, and receiving a quick redemption in the form of gift cards or money in a shopper’s online PayPal account.
Rebates for the Holidays!
Following several trials with national retailers, brands and restaurants that tested rebate promotions through RetailMeNot, the program is ready to roll out in time for the holiday shopping season.
RetailMeNot intends to make the new rebate opportunity widely available to advertisers to complement the company’s growing set of solutions, which also include in-store promotions, targeted email and mobile push promotions, location-aware offers, product offer placements and great coupons that consumers can access online and through their mobile devices.
In a recent survey of shoppers, conducted by Kelton Global on behalf of RetailMeNot, 44% of shoppers surveyed said they would be motivated to shop in-store if they could get money back on their purchase.
“RetailMeNot knows that many retailers and brands are more comfortable with rebate promotions. Often, marketers want more information about their customers before offering them a discount and will provide cash back on purchases only after their business has an opportunity to develop a more meaningful relationship with a consumer,” said Michael Jones, senior vice president of Retail and Brand Solutions at RetailMeNot, Inc. “Rebates present the attractive opportunity to develop a deeper connection with consumers, and the opportunity for retailers to find out more information about their customers’ favorite products and brands. We believe RetailMeNot is providing a more efficient way to relationship build with new and existing customers.”