To drive an increase in adoption and encourage consumers to continue with their smoking- cessation regimen,GSK is running a loyalty program for its brand NicoDermCQ on the Snipp platform.
Consumers who purchase any package of NicoDerm CQ can submit a picture of their purchase receipt by text, via email or web upload. They can then register for the program and post validation of the receipt by SnippCheck, are sent a link to $10 coupon on the purchase of their next box of NicoDerm CQ. They can once again submit their receipt for the next purchase and get another $10 coupon. This can be done up to three times per consumer during the promotion period. The coupons for this promotion are being fulfilled by coupons.com.
