Wrigley’s has launched a special engagement program for Wrigley’s 5Gum with Snipp, aimed at engaging consumers across the US.
Consumers can find a code inside any pack of 5® Gum marked “TRUTH OR DARE” and enter it on Wrigley’s promotional site. Potential to win one of 100,000 music downloads from the Wrigley’s Truth or Dare. Winning participants have access to an extensive music catalogue, with millions of top artists available for instant download. They are also automatically entered for a chance to win a sensory adventure of a lifetime.
Measured results: Achieved engagement objective.