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UGC Sweepstakes to Drive Social Media Excitement Leveraging Sports Sponsorship for Youth Inc
Youth Inc wanted to drive social media excitement for their sponsorship with the Savannah Bananas.
Snipp developed a sweepstakes program offering youth teams, school teams (middle or high school), or travel clubs, an opportunity to have their practice crashed by two of the biggest baseball influencers. The program offered two methods of entry
- Register on a microsite https://www.crashinpractice.com/ using SMS two-factor authentication and fill out a form explaining “Why Should We Crash Your Practice”
- Enter on Instagram by posting a video of their best trick play, grooviest dance moves, or a lip-synced baseball, tagging @youthinc and using the campaign hashtag #CrashinPracticeContest
Snipp aggregated all entrants across both methods, including scraping Instagram, and delivered the entrant pool to the client. The winner received a practice crashed by the Savannah Bananas Coach Ballgame and Coach RAC.
Snipp Solutions: Sweepstakes Management
Suite 1700, 666 Burrard Street,
Vancouver, British Columbia, V6C 2X8, Canada.
1.888.99.SNIPP (1.888.99.76477)
