To drive sales of their bananas and pineapples, Dole capitalized on their partnership with Minecraft to reward fans for purchasing Dole bananas and pineapples featuring Minecraft stickers.
Snipp developed a User Generated Content (UGC) gift-with-purchase program where customers could register on the program microsite dole.com/minecraft (via a Snipp-hosted widget) and upload an image of a Dole banana or pineapple featuring a Minecraft sticker or tag. Snipp’s widget shows country- and language-specific content supporting USA, Canada, Italy, Greece, France, Germany, and the Netherlands. After image validation, users receive a localized email with a unique Minecraft game code to unlock a one-of-a-kind Dole banana hoodie character creator item for their Minecraft character, along with redemption instructions.
Snipp Solutions: Snipp Contests & Promotions, Image validation