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UGC Contest to Drive Awareness Leveraging Sports Partnership for Jim Beam Black
Jim Beam wanted to bring awareness to the Jim Beam Black brand by utilizing their Seattle Seahawks sports partnership.
Snipp built an age-and state gated UGC contest at https://www.seahawksjimbeamcocktailcontest.com/ where bartenders and amateur cocktail makers from Washington could register and upload their best Jim Beam Black custom cocktail recipe along with a story of what inspired the recipe and why their cocktail should be selected. The top 6 winning bartenders competed against one another live for the crown of “The 50 Seasons Cocktail”. Prizes also included Seattle Seahawks tickets, and a Seahawks jersey.
Snipp Solutions: Snipp Contests & Promotions
Suite 1700, 666 Burrard Street,
Vancouver, British Columbia, V6C 2X8, Canada.
1.888.99.SNIPP (1.888.99.76477)
