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      Driving sales at Walmart for U by Kotex

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      Kimberly Clark wanted to increase sales for the brand U by Kotex specifically at Walmart.

      The key to the success of the program was effectively targeting consumers. Consumers preferences were categorized into three groups - “comfy”, “fun”, and “cravings” and rewards were offered to suit each of those preferences from our extensive rewards catalogs. To earn rewards consumers simply snapped a photo of their receipt and sent it in via MMS, Email or web upload at http://ubykotexrewards.com.

       

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