Kimberly Clark wanted to increase sales for the brand U by Kotex specifically at Walmart.
The key to the success of the program was effectively targeting consumers. Consumers preferences were categorized into three groups - “comfy”, “fun”, and “cravings” and rewards were offered to suit each of those preferences from our extensive rewards catalogs. To earn rewards consumers simply snapped a photo of their receipt and sent it in via MMS, Email or web upload at http://ubykotexrewards.com.
