Tiered Gift-With-Purchase Program to drive Acquisition and Sales for Blue Buffalo

Blue Buffalo BYR2022 Canada GWP web

For the 2nd year in a row, the Blue Buffalo Canada team called upon Snipp to help drive sales and attract new pet parents into their portfolio.

Snipp created a tiered cash-back gift with purchase program integrated directly into the brand website. Pet parents bought $25 of BLUE products to earn a $5 reward OR they bought $60 of BLUE products to earn a $15 reward. Rewards were print-at home coupons. Submissions were enable by email - redeem@switchtobluebuffalo.ca , help@switchtobluebuffalo.ca or web upload EN - https://bluebuffalo.com/en-ca/natural-pet-food/switch-to-blue FR - https://bluebuffalo.com/fr-ca/nourriture-naturelle-pour-animaux-de-compagnie/passez-a-blue/