Sweepstakes to Promote Partnership and Drive Sales for KDP Atypique and CHL

KDP Canada 365 - P3- Atypique CHL Program


Keurig Dr Pepper was looking to promote the partnership between their non-alcohol cocktail brand Atypique and the CHL by developing a sweepstakes to incentivize consumers with a chance to win a trip for (2) to the 2024 Memorial Cup, as well as 10 secondary prizes.

Leveraging Snipp’s receipt validation technology, Atypique developed a purchase based sweepstakes program where consumers who purchased qualifying Atypique products could upload their receipt at English: https://contests.chl.ca/atypique, French: https://contests.chl.ca/AtypiqueFR  for a chance to win a trip for two to Memorial Cup of the Canadian Hockey League! Snipp developed separate entry mechanics for both on and off premise purchases, and integrated our technology via a iframe into the CHLs site

Snipp Solutions :  Receipt Processing, Sweepstakes Management