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Sweepstakes to Drive Trial and Sales for Suntory Canadian Club
Suntory wanted to drive trials of the new flavor innovation, increase sales, frequency and basket size of Canadian Club and secure retail visibility for the brand.
Snipp developed purchase-based sweepstakes where consumers could purchase any Canadian Club Whiskey product, register and upload their receipt at an age-gated microsite https://www.ccfishingsweeps.com/ to receive an entry into the sweepstakes. Each product purchased earned one entry with multiple entries allowed on single receipt. Consumers could purchase, upload and enter as many times as possible. Prizes include a chance to win an all-inclusive fall fishing trip in Northern Canada for the consumer and a guest.
Snipp Solutions: Sweepstakes Management, Receipt Processing
Suite 1700, 666 Burrard Street,
Vancouver, British Columbia, V6C 2X8, Canada.
1.888.99.SNIPP (1.888.99.76477)
