Sweepstakes to Drive Summer Engagement and Store Display for Beam Suntory OTR

Beam OTR Summer Gatherings Sweeps


Beam Suntory On The Rocks sought to drive mass displays to grocery floors during peak summer holidays including Memorial Day, 4th of July, and Labor Day. They also wanted to promote the launch of their new brand Blue Hawaiian.

Snipp created a sweepstakes program where consumers registered to enter for a chance to win a prize pack including a digital gift card from a premium luggage provider. The Snipp built microsite https://www.otrsweeps.com/StateGate was age and state gated. 

Snipp developed a Summer-Long sweepstakes program  that included a phased prizing approach where winners were chosen 3 times coinciding with each summer holiday time period. Prizes awarded included summer staples like patio furniture, grills and ice chests and all entries were rolled over into a final grand prize sweepstakes to win a full patio makeover. 

Snipp Solutions:  Sweepstakes Management