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McCafe was looking to strengthen their relationship with LCL group and offer an exclusive sweepstakes to gain incremental display and drive sales at Loblaws and affiliated banners.
Snipp developed a purchase based sweepstakes program where consumers who purchased any qualifying McCafe products could go to the program microsite En: https://www.mccafeathomecontest.ca/ Fr: https://www.concoursmccafeathome.ca/ to upload their receipt and register for a chance to win one of 100 $100 LCL Gift Cards! Snipp managed all backend components of the program including microsite, receipt validation, sweepstakes admin, prize procurement & fulfillment, and reporting. Snipp implemented Mobile 2FA on registration to prevent fraud.
Snipp Solutions: Receipt Processing, Sweepstakes Management