Beam Suntory's well-known brand, Maker's Mark aimed to drive sales and awareness of the popular brand during the holiday ski season in the Colorado mountains.
Snipp built an exciting and low-barrier to entry Sweepstakes program where ski enthusiasts could scan a QR code or visit an age and state gated website https://www.makersmarkaspengetaway.com/ directly to register and enter the sweepstakes. The lucky winner received a trip for two to Aspen Snomass in Colorado. The trip included: A cash stipend of $1000, a hotel room for two nights, & 2 lift tickets for two days.
Snipp Solutions: Sweepstakes Management